VIA MUSIC, HER JOURNEY AND DREAM FOR THE FUTURE
Victoria Atakoah, popularly known in the music industry as Via, is a rising Ghanaian talent making remarkable strides in both the health and entertainment sectors. A certified pharmacist by profession, Via seamlessly blends her scientific discipline with her deep passion for music, modeling, and African cultural promotion. Her unique identity as a motivational cultural musician sets her apart in an industry often saturated with commercial trends.
Via’s music is rooted in African rhythms and themes, telling stories of heritage, identity, and empowerment. Her lyrical content often carries messages of resilience, personal growth, and the beauty of African traditions. Through her songs, she highlights cultural practices, languages, and values that are slowly fading, using her platform as a modern-day griot to educate and inspire the younger generation.
As a model, she embodies African elegance and grace, often incorporating traditional attire and Afrocentric styles in her shoots and public appearances. This visual representation complements her music, creating a strong, consistent brand that celebrates Africa’s richness and vibrancy.
Despite her demanding career in pharmacy, Via remains dedicated to her creative mission. She believes in using her diverse skills to make a positive impact, showing young Africans that it’s possible to pursue multiple passions successfully. As she continues to grow in the music and arts space, Via is poised to become a strong cultural ambassador for Ghana and Africa, using her voice and vision to inspire pride, unity, and a renewed appreciation for African heritage across the globe.